NECI / Tourism Australia

Produced by The Precinct, this film and photographic project captures the rich diversity of tourism experiences across Australia, celebrating the country’s unique landscapes, culture, and adventure offerings. As part of the National Experience Content Initiative (NECI), the project was designed to support Australian tourism businesses in their post-COVID recovery, helping them better market their experiences and drive increased visitation. Working with 35 tourism operators across New South Wales, we brought their stories to life through high-quality imagery and footage, tailored for both consumer and trade audiences. This content suite empowers operators by enhancing their marketing materials and online listings, ensuring they stand out in search results and attract more domestic and international travellers.

Client / Tourism Australia
Production / The Precinct