Millions of Mornings / Breville

A big one to share, I recently worked as one of the photographers on Breville’s new global campaign, “Millions of Mornings,” developed by Common Ventures.

The idea is simple, brands don’t decide they’re iconic, people do. So instead of product claims, the campaign documents real morning routines in real kitchens across six cities - Sydney, London, Paris, Berlin, New York and Seoul.

My part of the project was the Seoul and Australian legs, these vignettes documenting authentic morning routines, each with its own local nuance.

What made this project special was the ambition behind the format. Every frame was captured as a still, then sequenced and edited into the 60-second hero film and a full suite of social cut-downs. No motion cameras, no second unit, just stills and loads of coffee.

Thank you to Breville for trusting us with such an honest, human story. And I’m super grateful to Common Ventures, fellow photographers, and all the talent for sharing their mornings and collaboration on this one.

Lastly, a big thanks to our amazing producers Bronte Molyneux & Kiah Carter for all their long hours to bring this one together.

Client / Breville

Creative / Common Ventures
Executive Creative Director / Co – founder / Jane Burhop
Senior Account Director / Alexandra Smith
Creative Lead / Linnea Hedeborg
Creative Lead / Daniel Nutman
Junior Creative / Emma To

Photographer / Jeremy Shaw (Aus & Korea)
Production / Kiah Carter (Aus & Korea)
Photographer / Lil Watkins (UK & France)
Photographer / Emily Howe (US)
Production / Bronte Molyneux (UK, France & US)

Australia & Korea Team
Digi-Op / Otis Burianhodge
Gaffer / Nick Shaw
1st AC / Toby Farrington
Art Department & Stylist / Morgan Ferguson
Hair & MU / Marnie Gerber

Edit / the Editors
Music Composition / Dan Mac

https://lnkd.in/gGv_7vsB