Great SouthERn Bank / Happily Clever After

The Happily Clever After stills campaign for Great Southern Bank highlights its fresh approach as a relatively new Australian bank. Now in its fourth year, this modern fairy tale reinforces the idea that saving smarter, not harder, is the key to financial success. Through engaging visuals, the campaign continues to inspire Australians to take a clever approach to their savings, proving that financial security isn’t about working more, it’s about making smarter choices with your money.

Client / Great Southern Bank
Creative / Richards Rose
Senior Copywriter / Mark Sharman
Senior Art Director / Justin Lim
Group Account Director / Kristen Sandberg
Senior Account Manager / Bonnie Ross
Head of Production / Tayna Hairman
Production / Film Graphics