WOOLWORTHS / Everyday Rewards, Insurance, Mobile & Extras

Such an incredible project to photograph over the last two years, there are six campaigns for Everyday Rewards, Insurance, Mobile, and Extras. Each shoot was a celebration of real, everyday Australian life. The Everyday businesses are designed to help customers and members enjoy a little more every day through more value and more rewards, and that sentiment was at the heart of every image we created. Whether it was the joy of earning rewards at a grocery shop, the reassurance of great insurance, or the connectivity of mobile and extras, each campaign reflected the simple, meaningful moments that Australians cherish. Working alongside M&C Saatchi, we crafted a visual narrative that felt honest, vibrant, and unmistakably Australian.

Client / Woolworths Everyday
Creative / M&C SAATCHI
ECD / Shelley Parsons
Creative Director/ Andy Mckeon
Senior Copywriter / Paul Dunne
Art Director / Chris Andrawes
Copywriter / Lauren Mathieson
Group Account Director / Lauren Trace
Account Director / Yasmin Harvey
Senior Producer/ Karen Muxworthy & Steve Dube
Senior Broadcast Producer / Lill Schroeder
Production / Midfield Films, Flint & Revolver
Photographer / Jeremy Shaw